I was born in Los Angeles in 2001 and grew up there until my family moved to Las Vegas when I was sixteen. Proudly Jewish — that foundation shaped how I think about work, community, and obligation.

I studied Computer Science at Yeshiva University in New York. Distributed systems. I didn't wait for the degree. While still enrolled, I founded SuccessVariable and began taking contracts. The work spoke. The clients followed.

I joined Botach as CTO — a 35-year-old tactical marketplace out of Las Vegas, moving tens of thousands of SKUs across gear, apparel, optics, medical, training, and duty equipment to law enforcement, military, and civilians. Federally regulated inventory at ten-figure throughput, where a broken system isn't a bug report — it's a federal liability.

Running both in parallel, I kept walking into the same problem: software that had already failed — either configured rather than engineered, or built to demo and patched into survival. Both collapse the moment real operational weight hits them, because neither was forged to endure it.

So I rebuilt SuccessVariable to be the firm I would have hired — and what survived the rebuild became ENDUURE.

ENDUURE engineers the systems empires stand on — the platforms customers touch, the infrastructure operations depend on, the tools teams execute through. Architected from zero to the exact shape of the business and built as though the first deployment is the last, because that constraint kills every shortcut before it reaches the codebase. What we ship is meant to outlast the cycle that produced it. Infrastructure over hype.

ENDUURE is the operating system behind everything I build.

ENDUURE gave me a platform. When the right partners came along with MCA Settlement, I came on as equity partner. $226M settled, 1,000+ businesses saved, 99% win rate. The mission aligned: build systems that protect people doing real work.